Building a Better Portfolio and Website

Artist Will Barnet and Photographer JoAnne Kalish © Joe DiMaggio

Artist Will Barnet and Photographer JoAnne Kalish © Joe DiMaggio

Your website and/or portfolio is an assortment of visual material that needs to be organized to make a positive visual statement about you and your work. There should be a flow where elements work together and not fight each other. It should be a captivating and a thought provoking layout of spreads and pages, color, form, thematic relationships, scale changes, humor, elements of surprise, as well as details and whole pieces, and should entertain the eye. Your ultimate showpiece.

Have you ever heard the expression – “when in doubt leave it out”?  Well it very much applies to your website and portfolio. Begin strong and end strong but also think in terms of a beginning, middle,and an end while showing off your work in the best possible light. Remember your final image will most likely leave a more lasting impression than the first.  Only show a perspective client maybe 20 photos and group them so they flow well. Arrange and rearrange the order until it speaks to you and hopefully to them.

Now that you put your best work together the question is are there any weaknesses that you see?  What do you need to do to work on these weakness?  What are your strong points and how can you accentuate what you do best?  You’ve now gotten to the next step of becoming a better photographer.

By the way Will, even though you’re in heaven, my thoughts are with you as I am remembering that your 102 birthday would have been this Saturday May 25.  I miss you…

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Mario Andretti with Photographer JoAnne Kalish

Nikon or Canon whichever you prefer.  Some of us made the switch along the way.  Both great systems!

Mario Andretti and JoAnne Kalish © Joe DiMaggio

Mario Andretti and JoAnne Kalish © Joe DiMaggio

Here I am at the Long Beach Grand Prix with a group of photographers including editor Kevin Fitzgerald.  This same day I shot a motor series of the famous shunt below in the first turn, at the start of the race, and landed my first photograph in Sports Illustrated. I was the only photographer that got this photograph!  The rest was history.  This photograph is also a double truck spread in Mario Andretti’s coffee table book. The editor of Andretti’s book wrongly gave my partner Joe the credit but it was mine!

Long Beach Shunt Photographer JoAnne Kalish  with editor Kevin Fitzgerald and others e

© Joe DiMaggio

Long Beach Grand Prix Shunt 31 © J.Kalish

According to – http://www.gplb.com/track-history/‎

Track History Toyota Grand Prix of Long Beach Mario Andretti avoided a first-lap, multi-car collision, then went on to outduel F/One stars  first-lap shunt involving James Hunt that remains perhaps the Grand Prix’s most enduring image.