Your website and/or portfolio is an assortment of visual material that needs to be organized to make a positive visual statement about you and your work. There should be a flow where elements work together and not fight each other. It should be a captivating and a thought provoking layout of spreads and pages, color, form, thematic relationships, scale changes, humor, elements of surprise, as well as details and whole pieces, and should entertain the eye. Your ultimate showpiece.
Have you ever heard the expression – “when in doubt leave it out”? Well it very much applies to your website and portfolio. Begin strong and end strong but also think in terms of a beginning, middle,and an end while showing off your work in the best possible light. Remember your final image will most likely leave a more lasting impression than the first. Only show a perspective client maybe 20 photos and group them so they flow well. Arrange and rearrange the order until it speaks to you and hopefully to them.
Now that you put your best work together the question is are there any weaknesses that you see? What do you need to do to work on these weakness? What are your strong points and how can you accentuate what you do best? You’ve now gotten to the next step of becoming a better photographer.
By the way Will, even though you’re in heaven, my thoughts are with you as I am remembering that your 102 birthday would have been this Saturday May 25. I miss you…